How to overcome China's unique "global communications challe

In this guest-talk hosted by Long Island University-Brooklyn, our Founder describes his insights into China - gleaned from living for five years in the capital, Beijing, working in Chinese academia, media and Communications. He describes his  "Spectrum of China's Foreign Audience" - and how Chinese communicators can impact that audience.

Attending the world's largest tech event - the Consumer Electronics Show - our Founder was struck by a revelation: every company needs Global Communications. But especially Chinese companies, which face higher hurdles of earning trust among Western partners and consumers. The only solution: concrete, credible, even verifiable evidence.

How does a new company with a great product successfully sell it – exclusively online? That’s the challenge faced by Ceretone, purveyor of “the world’s smallest” hearing aid sold over-the-counter. It was also the subject of our Global Communications Consultation, along with our Beijing partner, Song Jingli, as we met with Ceretone’s founders.

This company, Beijing Into Global Business Communications (known as INTO), organizes and leads Chinese delegations overseas to “provide a unique face-to-face opportunity for Chinese entrepreneurs to exchange ideas and resources with global business leaders.” How to persuasively prove the impact of those trips? We advised them how.