Why Evidence-driven "Impact stories" are so persuasive

As an Ambassador for ConnectAID, our Founder led this training for NGO leaders on how to produce evidence-driven Impact Stories. Then, illustrated those skills and strategies through multiple Case Studies. MJ's formula is applicable to both for-profit and non-profit clients. Contact us if you'd like him to illuminate your true, on-the-ground impact. 

Our Founder preaches that evidence-driven content can enable any organization to persuasively prove results and impact audiences. MJ, who lived in Lesotho from 2011-15, was particularly pleased to share these skills with Tech Herfrica, which strives to lift rural Nigerian women out of poverty, through digital- and financial-literacy training.

We need evidence-driven content, to prove our on-the-ground impact. Especially if we hope to persuade others to support our cause. That’s why our Founder was pleased to assist singer-songwriter Emily Cavanagh, by creating this video for her music-as-therapy NGO. We scripted, filmed and interviewed her primary donor - spotlighting impact.

iACT focuses on refugee needs in far-flung spots like Armenia, Chad and Central African Republic. Yet, like other NGOs on the frontlines, how to attract enough financial support from donors? In this two-hour training, our Founder advised the iACT team how evidence-driven Impact Stories help prove we spend donor-dollars wisely and effectively.

Our Founder was delighted to lead two Media Trainings at JPMorgan Chase & Co., for its Diversity, Equity & Inclusion team. MJ shared his skills, strategies and storytelling styles, for how the DEI team can illuminate the impact so far of the bank's $30 billion commitment to its "Advancing Black Pathways" initiative. While proving it with credible evidence.