How to Build Your Brand - to Achieve Career Goals

Concrete, credible evidence. It's the key piece of the puzzle, which clients often miss when building their personal brand or developing their Thought Leadership. We confront two core challenges when trying to prove our credibility with an audience: that we're who exactly we say we are - and as good as we claim to be. In this one-hour webinar, Executive Coach Michael Jordan explains how he applies his International Journalism skills and strategies to Brand-Building and Thought Leadership. He demystifies the process, then illustrates it all through three real-life Case Studies. As you'll see, his toolkit is also relevant to your CV, Cover Letters, "Elevator Pitch," Application Essays, prepping for job-interviews or improving your LinkedIn platform. Contact us for a free, 20-minute Consultation.

 Curious about our strategies to propel clients toward career goals? In this first of two videos, Jordan explains to Kathlin Argiro - who's evolving from Fashion Designer, to Professor, to Consultant - the power of Impact Stories. Such evidence-driven "Strategic Storytelling" simultaneously spotlights her expertise and impact on others.

 In this video, Jordan discusses with Kathlin how to leverage her expertise, illuminate emerging trends and project her voice in the fashion industry. To attract more clients and opportunities, comment on timely topics in your field. Offer valuable insights that establish credibility and demonstrate that your finger is “on the pulse” of your industry. 

We at MJ Method Communications are excited to publish this 12-video course as a quick, clear, how-to guide – packed with skills and strategies – to Build Your Brand and persuade employers that you’re truly as good as you claim to be. It even includes tips on how to develop your Thought Leadership.  Most of the videos are only about two minutes, which is easily consumable in your busy life. But we include three real-life Case Studies, as evidence that our skills and strategies work. Plus, one longer video devoted to Writing - on how exactly you can produce your own “Impact Story,” to illuminate and prove what impact you’ve had professionally. Above is Episode #1 of our series. To view the entire series, visit our YouTube page: https://www.youtube.com/@mjmethodcommunications

 In this essay, Jordan describes how he helped a Middle Eastern diplomat re-position and re-brand himself, by sharing his formula to “create facts on the ground.” Then, he devises a roadmap tailored to his reality. Another key tip he shares: Do as I do. Because Jordan was in the same boat. So this essay is actually two Case Studies rolled into one.

 In this short video, Jordan explains a brand-building strategy to assess what credible evidence you already have - ready to illuminate and show employers - and which evidence you're lacking. Then, how to fill those holes. The principle is: Show, don't tell. Say whatever you want about yourself, but your skeptical audience demands that you prove it. 

Our Founder, Michael J. Jordan, boasts 16 years of experience of teaching Chinese students and training Chinese professionals - from his time in Hong Kong and Beijing, to remote-coaching from New York. He assists with everything from building your brand through LinkedIn, to improved Cross-Cultural Communications in the workplace.

For Chinese clients, we bolster your entire brand-building foundation, as we help you: develop your LinkedIn platform; craft cover-letters; write Personal Essays for University & other applications; hone your "elevator pitch"; prepare for interviews; deliver effective presentations; and communicate more confidently with colleagues.