ConsultANCIES for fOR-PROFIT & Non-profit CLIENTS

We've delivered a wide range of solutions in recent years, to clients around the world:

NEW YORK-BASED CONTRIBUTIONS

"STRATEGIC STORYTELLING" TO PROVE YOUR COMPANY'S RESULTS OR IMPACT

·  We advise companies on how to 1) prove their Sustainability & ESG results, to avoid the accusation of “greenwashing”; 2) persuade skeptical consumers, watchdogs, etc., with #SustainabilityStorytelling, #ESGStorytelling & #DEIStorytelling. Examples here & here.

·  Led this one-hour Webinar on how to create evidence-driven Sustainability Storytelling.

EXECUTIVE COACHING TO HELP YOU CLIMB THE CAREER LADDER

·  Devise strategies & curriculum for professionals and students. From how to build a personal brand, create content for a LinkedIn platform, or develop Thought Leadership, to writing Personal Essays for University applications and prepping for job interviews.

·  Crafted this one-hour Webinar: Elevating your Brand-Building & Thought Leadership.

·  Have coached clients from U.S., Canada & Australia, to China, Kenya, Lebanon & Nigeria.

GLOBAL COMMUNICATIONS ADVISOR/WRITING COACH

Tech Herfrica (Abuja, Nigeria) / Jan. 2024 – Present

·  This Nigerian women's NGO provides digital- & financial-literacy trainings to rural women - to help them generate more income and break the cycle of poverty for  families.  

·  We trained the entire team, on how to communicate more persuasively with their international donors and other partners, through their website and social-media channels. 

·  We're coaching three team-members to produce, step by step, evidence-driven "Impact Stories" that prove their NGO's true grassroots impact - to overcome donor skepticism. 

STRATEGIC COMMUNICATIONS/MEDIA RELATIONS

Asieris Pharmaceuticals (Shanghai, China) / March 2023 – Present

·  Advise CEO and leaders of this expanding Chinese drug company: how to persuasively impact foreign partners & Western media with Press Releases, corporate reports, etc.

GLOBAL COMMUNICATIONS ADVISOR/CONTENT CREATOR

"A Song For You" (New York City) / Feb. 2023 – Present

·  Founded during COVID by singer-songwriter Emily Cavanagh, this NGO creates songs for patients in hospice care - as therapeutic comfort for them and their families. 

·  To attract donations and grant support, advising the leadership team on which evidence-driven content will help prove the NGO's impact and overcome donor skepticism.

·  Scripted, interviewed, filmed and wrote this Impact Story.

MEDIA TRAINING/"DEI STORYTELING"

JPMorgan & Chase (New York) / May 1st-2nd, 2024

·  One of the world's most important banks has committed to investing $30 billion in its "black Pathways Initiative," to economically boost minority communities across America.

·  We led a two-day training for JPMorgan's Diversity, Equity & Inclusion (DEI) team, to show how and why they need evidence-driven "Impact Stories" to overcome audience skepticism.

MEDIA RELATIONS & STRATEGY

Appotronics Corp. (Shenzhen, China) / Dec. 2023 – Feb. 2024

·  Earned media coverage in 10 outlets for this leading laser-tech company, at CES 2024, the world’s largest tech show. Example: this story by the French news agency, AFP.

·  Wrote this piece of Thought Leadership: Why Chinese companies need Global Comms.

EXECUTIVE COMMUNICATIONS/WRITER & EDITOR

Mekong River Commission Secretariat (Vientiane, Laos) / March 2022 – Jan 2024

·  This inter-governmental agency is entrusted to protect Southeast Asia’s largest river. Content Creation: CEO Speeches, OpEds, Press Releases, Annual Reports.

·  Wrote the CEO’s annual “State of the Mekong” speeches in both 2022 and 2023.

·  Wrote most of MRC’s 2022 Annual Report, including all the Impact Stories.

·  Authored this OpEd, published in The Bangkok Post – then in multiple local languages.

·  Wrote this CEO rebuttal to dissect an attack from an Australian think-tank.

·  Samples of my Press Releases: here, here, here, here, here, here, here, here & here.

STRATEGIC COMMUNICATIONS/EXECUTIVE WRITER

International Committee of the Red Cross (Geneva, Switz.) / May 2022 – Aug. 2023

·  Wrote preparatory materials for the 4th world summit of the ICRC, coming in 2024.

·  Wrote this brochure to advocate for the Central Tracing Agency for missing people.

MEDIA RELATIONS, STRATEGY & TRAINING

North American Ecosystem Institute (New York) / Dec. 2021 – July 2023

·  Business Development, Consulting Chinese firms growing in US & Canada. Strategic Communications, Brand Building, CEO Storytelling & evidence-driven Impact Stories.

·  Conducted this Media Training for Segway executives on handling press questions.

·  Conducted this Internal Training on how to effectively pitch stories to US media.

·  Keynote Speaker at this conference on foreign investment in China.

·  Wrote this commentary on China’s Global Communications challenge.

GLOBAL COMMUNICATIONS STRATEGY & MEDIA RELATIONS

Medicines for Malaria Venture (Geneva, Switzerland) / March – June 2023

·  Crafted Annual Comms Plans on anti-malarial campaign & African drug manufacturing.

·  Pitched media on “Seasonal Malaria Chemoprevention” in Africa. Coverage like this.

·  Designed curriculum, led a two-day Writing workshop for Comms team in Sept. 2022.

·  Training focused on how to craft persuasive, evidence-based Impact Stories.

GLOBAL COMMUNICATIONS STRATEGY & MEDIA RELATIONS

Huawei Technologies (during COVID to Shenzhen, China) / June – November 2020  

·  Carried out 4-month Consultancy in Crisis Communications for China’s telecoms giant.

·  Analyzed and critiqued every 2020 External Comms product (videos, articles).

·  Dissected foreign media coverage, strategized how to improve Media Relations.

·  Shared insight into China’s global audience & CEO’s crisis communications.

Also provided pro-bono Global Communications Consulting to these not-for-profits:

·  ConnectAID (Geneva): As Ambassador, led this & this training on SDG Storytelling.

·  iACT (Los Angeles): Delivered training on Impact Stories to these refugee advocates.

·  Vientiane Times (Laos): Delivered a skills-building training to Laotian journalists.

·  Moi University (Kenya): Gave this lecture on effective Global Communications.

·  Royal University of Phnom Penh (Cambodia): Lectures: Journalism & Communications.

·  SheDad (South Africa): Advised Zimbabwean CEO on promoting her anti-violence NGO.

·  Immigrant Care (NY): Strategized campaign on immigrant healthcare insecurity. 

CHINA-BASED CONTRIBUTIONS

China Global Television Network (Beijing) / March 2019 – February 2020  

·  For a leading opinion show in English, helped steer its Cross-Cultural Communications. 

·  Advised Chinese host on critical points and counter-points in FOX News debate.

·  Trained Chinese colleagues in Global Comms challenge with foreign audience.

·  Co-launched Headline Busters show, wrote scripts dissecting Western coverage.

Mars Global Food Safety Center (Beijing) / January – December 2018

·  Helped Mars Corp.’s new GFSC build its brand by training its Communications team.

·  Created curriculum & coached team to write: Food Fraud Conference Report; GFSC scientist profiles; Internal newsletter; advocacy features; website content.

HelloTalk Language-Learning App (Shenzhen) / November 2017 – February 2018

·  Designed, led marketing strategy that produced 10% jump in native English-speakers.

·  Wrote Cross-Cultural Communications Impact Stories. Samples: here, here & here.

IVL Swedish Environmental Institute (Beijing office) / April – August 2017

·  Strategized how Chinese youth-activists effectively advocate against Food Waste.

·  Designed, scripted & hosted a distance-learning series of 10 training videos.

U.S. Embassy to China (Beijing) / September 2016 – March 2017

·  Awarded Small Grant to train activists to share their story of awakeninG, to inspire others.

·  Designed the Comms-Advocacy project: Chinese Champions of Environmental Protection. 

·  Trained 20 environmentalists, created this website to showcase their stories.

·  Chinese media even featured my unique approach to Strategic Storytelling.

International Labor Organization (China office) / November 2015 – February 2016

·  Crafted, organized, led two-day Media Relations skills-training.

·  Showed ILO staff how to raise awareness, illuminate their impact on workers’ rights in China.

·  Helped develop an ILO “media kit” for both Chinese and foreign journalists.

·  Coached, managed Chinese experts to write own Impact Story: here, here & here.

AFRICA-BASED CONTRIBUTIONS

Management Sciences for Health (Maseru, Lesotho) / April – June 2015

·  Lesotho suffers the world’s 2nd-highest rate of HIV infection: 23% of most sexually active.

·  This Consultancy helped illuminate the MSH impact on HIV Orphans & Vulnerable Children.

·  Strategized, led a Comms team on two field-trips deep into Lesotho’s remote mountains.

·  Interviewed two dozen OVCs and their caregivers. Shot their photos, too.

·  Wrote all 24 1st-person stories for MSH e-book published Jan. 2016: Voices from the Mountains.

·  Organized, led training for MSH staff & partners on “humanized, evidence-based storytelling.” 

Various Clients in Lesotho / November 2011 – June 2015

·  Consulted on editorial strategy, copy-edited annual reports for UN Office in Lesotho. (2015)

·  Organized, led journalist training for World Vision International: Maternal-Child Health. (2014)

·  Created content of World Bank regional conference on Tuberculosis in Mining. (2014)

·  Contracted by FleishmanHillard to create content about Philips philanthropy in Lesotho. (2014)

·  Advised staff, created content for ICAP/Columbia University: visit to Lesotho Parliament. (2014)

·  Founder, teacher of the “Health Journalism Club” at the National University of Lesotho. (2013)

·  Organized, led journalism training for JHPIEGO re: Voluntary Medical Male Circumcision. (2013)

·  Wrote fundraising proposals for UNICEF-Lesotho re: Malnutrition, Immunizations, HIV. (2012)

·  Organized, led journalism training for US Embassy in Lesotho re: Gender-Based Violence. (2012)