Fashion sustainability & storytelling to elevate your brand

Are you a conscious fashion brand struggling to communicate what you stand for? Do your values live in your heart, but not on your website, LinkedIn, or pitch-deck? Today, transparency isn’t optional, but demanded. If not credibly proving your results, you even risk being accused of greenwashing. As you see on this page, MJ has customized solutions to overcome your specific challenges - and build brand loyalty. Let's start with a free Consultation.

Need a technique to produce Sustainability-related content?

I’ve always developed curricula for my own courses, trainings & workshops – to demystify how exactly to produce persuasive, evidence-driven, even humanizing content. I’m now pleased to present my first course in fashion, to prove your impact: Fashion Sustainability Storytelling. Read more here. Then check out the course, with the Conscious Fashion Design Academy.

How do you measure your impact? How do you illuminate that impact – to persuade others to support you, because you’re so impactful? Many of my clients miss that crucial element in their Comms content: how essential such evidence-of-impact is for you to earn trust and unlock support. That’s why I was pleased to capture this Impact Story from one of our client-partners, Britta Cabanos - a Conscious Fashion authority. Read more here. Then watch the video.

How can you your organization persuasively prove results in Sustainability? Or ESG? CSR? DEI? The SDGs? Or any other demand by external forces? During the Winter 2024, our Founder co-hosted this skills-centric webinar: "Sustainability Storytelling: Skills & Strategies to Prove Your Impact." (And help you avoid accusations like Greenwashing.) Watch it here.

Do you want to boost your bottom line? This training's for you. More designers and entrepreneurs realize that Brand Stories are no longer an optional add-on, but a crucial way to win brand loyalty. That’s why I was delighted to lead this training for the NGO "Building African Fashion" - sharing my skills with African fashion designers and entrepreneurs. Read more here. Then watch the video!

How to introduce your brand in a way that’s impactful? Even memorable? Craft a core message. Support it with credible evidence. Weave it into a humanizing story. That’s what I call “Strategic Storytelling”: prove value, persuade skeptics, unlock support. We heard three such stories at our September 2025 New York Fashion Week event. Read more here.

Are you struggling to tell your Brand Story? Especially, how to share a traumatic turning-point that later inspired you? Many of my clients are founders, entrepreneurs and creatives whose Brand Story can be traced to an emotional ordeal they experienced. I show how to embrace it as an essential element of your Origin Story. Read more here.

Do you struggle to persuade investors, donors or other potential partners? Are you unable to push the right button – and prove you’re trustworthy enough to earn partnership? To unlock their support, I adapted my toolkit of skills and strategies for my first Fashion Sustainability Storytelling workshop. Read more here.

The tension between tradition and modernity is by now an old story. But I just witnessed a rarity: the two working in partnership. Indeed, I'm so proud of the two women behind this unique alliance, which was on display amid the New York Fashion Week extravaganza: Nova Lorraine and Siamanda Chege. Read more here - with my photos, too!

So many reasons to feel helpless today. One antidote? Speak with smart, idealistic students – and feel reinvigorated about the challenges that many of us still care about: sustainability, the environment, inclusion, etc. During New York Fashion Week, MJ spoke at Berkeley College about “Sustainability & Storytelling.” Read more here.

Struggling to position yourself for exciting new opportunities? Here's how my brand-building can work - for mid-career professionals. Siamanda Chege aspires to “build an empire,” as she puts it. In fact, she was well on her way to achieving that vision when we first met last year. Yet, I spotted even greater potential to build her brand, enhance her reputation and unlock support. Read more here. 

I was delighted to join in an innovative collaboration between one of our Kenyan clients – the Fashion Social Enterprise, Beberavi, and the esteemed Parsons School of Design. Beberavi Founder Siamanda Chege brainstormed this project with a Parsons Fashion Enterprise course, then launched in September 2024. I delivered the Strategic Communications component. Read more here.